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Keeping Up with the Flow: Why Feedly Changes the Game

As you may know, I’ve been exploring the flow of insights across organizations for years. It’s at the core of effective collaboration. As I’ve shared at conferencesblogs and now in softcover, more often than not, that critical flow of insight is blocked.

On the Web we have the opposite problem. Here we have the freedom to read and write any content we like. Insights can flow rapidly. But in terms of content like blog posts, it can be incredibly difficult to keep track of it all. The deluge of insight overflows the levies of our day to day attention spans.

There is  too much content, and it never stops coming.

Haw River, NC - feedly in the flow of insights

Haw River, NC – feedly in the flow (of insights)

Feedly changes the game because it recognizes the problem. It knows our time is limited. So it helps us move past the okay stuff so we can get to the good stuff. And if all the content is good? Feedly lets us quickly get to the next level, identifying the good stuff that’s most relevant. To me, that’s a game changer. Here are the Feedly features that made me sit up and take notice:

  • Rapid and seamless integration with Google Reader. Since I was already signed-in to chrome and G+, I simply had to tell Feedly to sync with Reader and it happened in a matter of minutes.
  • Rapid update of feeds. Quickly add or drop the content you want to receive. All you need is the blog URL.
  • While mobile, a “swipe” browses and/or marks posts as read. Beautifully mirroring the turn of a magazine page, we can scan headlines, drill down to read an article, or move on .. quickly.
  • Dynamic categories (for tracking relevance). This is where power surfing begins to leave paper magazines behind. With tools like Feedly we can bookmark and tag on the fly, helping us connect new ideas with our own, using categories to index what’s important to us, even as what’s important evolves.
  • Save for later. Let’s us flag posts that need another read, a share on Twitter or G+, or a response.
  • Multiple-device sync. Feedly on the browser and mobile work together.
  • Valuable content: anytime, anywhere (aka, another “win” for mobility). Where once our idle moments (elevators, subways, concert lines) were venues for checking Facebook or our Twitter feed, now we can read deep and important content on the go as well, all of it real time.

In a world where everyone pushes content, it’s time to focus on context, finding and adopting more powerful tools (like Feedly) for tracking what’s important. Who decides what’s important? Look in the mirror. With these tools in hand, it’s easier to filter and to focus, connecting related ideas with our own, unlocking opportunties for more engagement which can ultimately lead to new thinking.

For anyone that takes learning and the learning organization seriously, that’s a huge step forward. The critical feedback loop can now be closed.

Insights flow "like leaves on a river" - David Bohm

Insights flow “like leaves on a river” – David Bohm

Organizations will continue to grapple with their collaborative barriers. Often they must settle for little more than a trickle of insight. Meantime, out in the open spaces, we’re getting better at flood control.

Props to Mack Collier and crew for the Feedly tip at #blogchat.

So go ahead, blogosphere. Let the insights flow. Now, at long last, I’m ready for you.

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Collaborative Culture: Peter Senge on the Foundations of Organizational Learning

On the road to unlocking collaboration, our culture series has taken us through a review of Schein’s many layers, Handy’s four structural models, and Kotter’s eight steps for change – lots of ways to slice and dice the cultural barriers.

To me, it was important progress and worth the deep dive, tapping dozens upon dozens of insightful comments, for which I remain grateful.

Looking back, I’m increasingly convinced:

Cultures can, over time, be intentionally shaped and directed by visionary and resilient leaders. But the complexity of organizations, markets and other social ecosystems invariably worsens with scale, raising the bar for mitigation ever higher.

We need some breakthrough thinking. How can we foster collaboration and cultures that encourage it?

Where do we turn now?

Peter Senge, in his 1990 watershed work The Fifth Discipline (latest ed. 2006), laid an important foundation for Learning Organizations that still resonates today. As we look to frame the core dynamics of effective collaboration and the many challenges of the necessary culture change, I think we need to go back to the source.

While Senge advocated 5 critical disciplines for the modern organization, I struck gold on several foundational takeaways, each resonating with my views on collaborative innovation. Not all of them qualify as ‘disciplines’ as he defined them, but they all seem to have strong relevance to the challenges at hand.

Let’s look at them:

  1. the power of dialog to weave new insights on broader, divergent ways, in his words “open to the flow of a larger intelligence” and “taking us in directions we could never have imagined.” (is it just me, or does that sound a lot like Twitter?)
  2. exposing the vital role of context as the critical lens through which our ideas relate to the world, to each other, and to potential innovations
  3. understanding our social ecosystems, with a nod to “systems thinking”, exposing relationships across parts of the whole; this was an important stake in the ground for interdisciplinary thinking, concepts at the core of the collaborative model and Senge’s view of organizational learning
  4. recognizing that cultures can and must promote learning through deeper inquiry, encouraging us to challenge the rigor of our thinking; ‘critical thinking’ has lost focus in the commercial space and across western society, creating a fundamental problem in education priorities (but that’s another stream!).
  5. harnessing heuristics and paradigms to capture the mental power of abstraction, which he called “mental models;” these help us frame ideas, solutions, and (eco)system relationships in visual, more intuitive terms
  6. importance of the study of nature’s patterns, many holding secrets to how our world and our problems relate, with key messages for ecosystem sustainability and a means to understand complexity around us.

Senge looked to future organizations to master these challenges, becoming increasingly skilled at complex problem solving, and increasingly motivated to take on harder problems, adapting to handle more complex environments and challenges. Successful organizations, he hoped, would demonstrate resilience, and an expanding, repeatable capacity for learning.

Like many visionaries, Senge challenged future leaders to pick up the cause and drive these conceptual ideas into practice. Where are those leaders when we need them?

Some of them may be staring back at us in the mirror.

As we depart from Senge (with much to mull over!) let me direct your attention to the work of Marcia Conner, who has produced a series of books that lay out much of the work ahead in crafting a viable, sustainable learning organization.

Perhaps you’ve connected with her at #lrnchat, on Twitter?

Read up, and listen in.

Ultimately, we must promote cultures that value both learning and collaboration. That’s where innovation and great ideas come from.

We’re at a crossroads, of sorts, and here’s why:

Talking around notions of collaborative cultures is easy, in the same way people banter about collaborative innovation. Small wonder there’s such a buzz about it. But fostering cultures that spawn collaborative behaviors is hard work. I wonder: do we have the resolve to take it on?

Ahead: I’ll provide more specifics on the mechanics of effective collaboration. The journey continues, and we’re picking up the pace.

Here’s some additional dialog just posted on Quora, based on this thread.

As always, I’d love to know your thoughts.

Barriers to Twitter Adoption: Unlocking a new Communication Paradigm

Some people believe, as I do, that Twitter has the power to fundamentally enhance our ability to communicate, accelerating access to both people and information. By most definitions that would make it a paradigm shift. Others, perhaps the majority, remain skeptical.

Let’s dive a bit deeper, to see what we might learn.

Twitter simplifies communication, removing barriers of time and place. Without the overhead of email, conversations can spark around the globe. Every contact can be a source of inspiration, a new collaborator, a potential customer.

Where else can you message the world and get answers?

Many have seen the potential of Twitter and are running with it. From custom news feeds to social activism, from blog promotion to chats and book clubs, from corporate promotion to a new era of participative journalism. Access to people and information appears to be accelerating.

So what’s the problem?

No issue, for the brave. On the surface, it seems easy, and it can be. If you’re able to multitask across dozens of threads. If you have unlimited free time. If you know exactly what you’re trying to accomplish during all your waking hours. Ambitious? More like impossible. Not enough caffeine in my latte for all of that. Control of the world’s information feeds is NOT the goal. Our families like to see us from time to time, and there’s this useful notion called ‘sleep’.

Still, my instincts tell me we’re leaving significant value on the table. The fundamental question for me remains:

What are the true barriers for adoption of the evolving Twitter and social media paradigms, and what can we do to unlock new levels of collaboration?

On WEDS 12/15 at 1pET, #SMCHAT will be joined by Laura Fitton, aka @Pistachio, CEO of oneforty.com and co-author of Twitter for Dummies. It’s part of her sweep of Twitter Chat’s for the TFD #BookTour. A true ‘early adopter’ herself w/ +70,000 followers, Laura has been at it longer than the rest of us. Let’s ask her to join us in brainstorming our hardest open questions:

  • Q1. Engagement. New rules include need for authenticity, clarity of intent, agreed semantics, less broadcasting & more listening. What else?
  • Q2. Influence. CW says numbers don’t matter, but marketers know eyeballs equal hits. What are dynamics of smart social network building?
  • Q3. Saturation. With so much info streaming in, Tweetdeck can barely keep up. Hashtags are imperfect. How do we manage the deluge of ideas & when is enough, enough?
  • Q4. Convergence. Apps & options keep proliferating, adding to the confusion. Should there be convergence to fewer tools, or is integration a better path?
  • Q5. Upside. Time for your crystal ball. Will twitter growth plateau, or will there be mass market adoption? What role does culture play?

The New Year is approaching. What better time reflect on the “State of the Social Network?” Let’s use the 90 minutes with Laura to good advantage. They’ll go fast.

Bring your questions and ideas, and join the conversation. It promises to be a good one. (click here at the appointed time)

Help me plan our time. Which of the topics above resonate the most for you? In which dimension(s) do the most significant barriers lie? Leave a comment, let’s discuss it.

Election 2010 and Social Media: What are impacts to campaigns, results, and the future of politics?

As election 2010 winds down at the polls, analysts on all the networks are scurrying to forecast results, identify trends, and discuss what it all means.

It’s difficult not to speculate: is social media playing a role in 2010?

SM gained considerable attention in Obama’s successful 2008 Presidential bid, in much the same way that television made a big splash in politics in 1960. Any communication channel that reaches the masses in new ways almost certainly has some impact, potentially even changing the rules. And the general consensus is that the impact extends beyond the U.S. to other corners of the globe.

With that said, what is the nature of the impact? Is it lasting, or a flash in pan?

On WEDS 11/3 at 1pET, #SMCHAT will explore these questions with some rigor, to get at the underlying dynamics. We will discuss the nature of SM impact to date and ask ourselves what may happen in the future.

By way of framing, here are the questions for our next live chat:

  1. To what degree can campaigns expect to reach additional and/or undecided voters?
  2. Can the younger demographics of Facebook drive material differences in election results?
  3. Realistically, can voters be swayed by sites, blog posts or tweets?
  4. Do non-profits share a politician’s goals of fund-raising, community building and focused messaging? (looking for synergies, lessons learned)
  5. As Government 2.0 and the Open Government initiatives move to reshape government collaboration and accountability, will there be a ‘pull through’ effect that drives more online, interactive campaign strategies?
  6. Will voter engagement via SM be a long-term game changer for politics?

If you have opinions, insight or additional questions, please post that here, or on Twitter. You can join the live conversation using Tweetchat at the appointed hour.

As always, I’d love to know your thoughts and have the chance to discuss them.

Hope to see you at #SMCHAT.

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The 2.0 Business Relationship: Are you investing in your network?

Social media is getting plenty of traction, but I’m still intrigued by its untapped potential, both inside the enterprise and out in open spaces.

Stubbornly, several barriers to adoption remain.

We’ve been chipping away at these hurdles here, first exploring culture in the organization, and then engagement. Those conversations have helped to surface yet another challenge: how to build valuable relationships (call them “virtual” if you must) using social media.

Let’s tee it up this way:

What are the dynamics and limits of “relationship” in a virtual world, where connections are free, global, and easily made? Can true value be achieved? And can we navigate network overload?

We’ll start with traditional business relationships, to set the stage.

Whether inside or outside of organizations, people are constantly meeting, connecting, and communicating. Results will vary. Some will pass each other by completely. Others will move closer together in their thinking and spark a collaboration, or they might hit a snag, and move further apart. It’s all in motion.

A successful organization brings a master plan to the madness. Via work groups, partnerships and/or employment relationships, an enterprise uses structure to bind together groups of people with a shared focus. There’s still that constant flux of relationships: people connecting, communicating, and learning. But if and when coordinated, good things happen, and the organization has a chance to thrive.

The impact of social media.

Our hyper-connected world accelerates and multiply’s our ability to connect with people anywhere. Boundaries of time and place are removed. Whether tweeting or blogging, the potential to meet, share and learn from others – literally around the globe – is unbounded. But there’s a catch. As you start to engage and connections start flooding in, you are soon forced to ask: Should this person be in my network? Should I reach out to them? Or will I be wasting my time?

Up front, there’s really no way to know.

I think most people that exit social media, often in frustration, do so in face of those daunting, never ending decisions. And that’s unfortunate. The possibility of each new social media connection creates a fascinating opportunity. Each connection you make brings the chance to challenge your thinking, expand your horizons, and even to change your path.

Navigating the challenges of network building

What factors will influence the chances of an online business relationship in the 2.0 space? I think it boils down to a couple of key things:

  1. Clarity of your intent. Why are you here? Are you tapping social media and building your network for a reason? Get in touch with that. Share your intentions right up front.
  2. Common ground (context). With intent on the table, establishing common ground is a matching exercise. Search engines and hashtags and communities are all ways to get connected. Believe it or not, this part is becoming easier by the day.
  3. Investing in your network (learning to “time box”). Relationships tend to benefit from ‘going deeper’ but time is increasingly precious. This is where many connections with potential fall short. Set aside an evening, a cup of coffee, a few minutes a day for network building. Put a box around the time commitment. That “time box” can be small, medium or large. Change the time allocation as needed, but make a commitment, to yourself and your network, so they’ll know what to expect.
  4. Dare to adapt. Ultimately, you may find many connections don’t align with your objectives, but don’t be too quick to filter on that. You may find new opportunities or interests by being open minded and flexible.

Sure, building a network via social media can seem overwhelming. But as the virtual world unfolds around us, it’s time to look deeper at its potential to spark new levels of collaboration. We need to think hard about what it will take to build value into our networks.

It’s easier than ever to connect with people online in the 2.0 space.

But the ultimate value – for you and for your connections – is driven by a shared willingness to focus, to set aside a little quality time on a regular basis. Even if it’s in small chunks. A tweet here. A blog comment there. One or two twitter chats. Okay, maybe three.

Are you willing to make an investment?

Pathways for change in the K12 Ecosystem

It’s easy to toss aside the notion of meaningful social change. For starters, you’d have lots of company. But let’s take a look at an area with mounting problems and the highest of stakes:

Un-packing the Challenges of K12 Education

By any measure, our western culture and economy – and within that universe, our education systems – have grown so large and intertwined that we quickly scoff at the notion of doing something to improve them. Countless well-intended efforts have failed. Or they succeed for a bit locally, but then can’t scale. Frustrations mount. Those inside the hardened silos of our aging institutions are just as trapped by their realities as those on the outside.

It’s not a lack of passion or desire. It’s just that, as a society, we’ve become overwhelmed by ‘the system’. It’s been going on for a long time – by most accounts, over 100 years. Quite simply, it feels like we’ve lost control, and in some important ways, we have.

What if we changed the rules?

The problem with social, cultural and economic forces – the complex result of human interaction – is that the outcomes don’t align with our intentions. Most of us were reared in a simple (linear, Newtonian) world of ’cause and effect’, and we expect a simple answer to every problem.

Why can’t we just fix schools? Or healthcare? Or the economy?

What we’re learning is that complex systems – especially the human variety – work and behave very differently. We must focus on actors, motivators, outcomes and patterns.

We must attack these problems in a different way.

EcoSys is a social innovation group that started in August 2009. The goal of the group has been to apply a new science – the study of complexity in social ecosystems – to the hardened problems we face as a society.

Intriguing? Ambitious? Yes, on both counts. But open your mind for a moment.

Can you imagine the potential of global thought leaders discovering a focused problem-solving dialog, adding to it, and ultimately building a shared knowledge base of solutions?

Can you imagine an objective exchange of ideas and concerns, shared publicly in the spirit of collaboration, subordinating agendas and special interests in favor of meaningful, scalable innovations?

Can you see social media – Twitter, in fact – as an engine for change, with the connections of each contributor serving as pathways to deeper insight and focused action?

That work is underway, and we’ve posted some K12 progress here.

We’ve still got some work to do on it, as we continue to refine our issue framing.

Are you ready to Engage?  Join us each MONDAY at 9pET using hashtag #ecosys. You can use TweetChat  (try this link), TweetDeck, TweetGrid or HootSuite to join us. Just be sure the #ecosys hashtag is in each tweet, and search on that tag.  Bring your insights and an open mind. It’s free, unaffiliated, and destined to make a difference.

How do we know?

Because 3 years in and some +40,000 tweets later, our topics are gaining traction and spontaneous conversations are starting to break out. We call that momentum. And we’re working to take a step to the next level.

Stay tuned. And welcome to the K12 ecosys.

Original framing blog
Full process
EcoDNA (our first emergent innovation)
EcoSYS founders

The DNA of Collaboration: Unlocking the Potential of 21st Century Teams (where Ecosys is a case study)

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Web 2.0′s “Broadcast” problem: The case for Meaningful Engagement

For the commercial web’s first decade, people communicated the old fashioned way: broadcasting their messages to anyone who would listen. It was a simple, easy extension of traditional advertising, public relations, politics and academic publishing. E-mail, also cutting edge at the time, modeled the same broadcast mentality. It was yet another easy way to lob messages to large audiences.

Prevalence of the “broadcast model” has limited people’s view of how the internet can be used to deliver messages. Many still don’t realize that the new internet (Web 2.0) offers a radically different proposition: collaborating with others via an open, multi-party exchange.

Engagement is communication at a different level

If communicating via email was passive and routine, the connections possible with engagement are active and dynamic. True engagement is more work. It requires time, energy and active listening. But the resulting flow of information brings rich rewards. Insights begin to accumulate and multiply. Ideas get validated and enhanced in several directions at once. And as the value of the idea exchange increases, personal relationships begin to form around them.

Meaningful, high-value connections like these are at the core of the Twitter chat phenomenon that’s spawned successful, ongoing communities like #smchat and #blogchat and social innovation teams like #ecosys.

And yet engagement rates among the masses remain critically low. Try to talk about social media with the average person, and you can see the resistance in their eyes, as if to say, “I know better, I’ve heard that one before, you can’t fool me.”

That makes building social teams and virtual communities much harder than it needs to be.

Why so much resistance?

I find the Web 1.0 mindset serves as a filter to the possibilities, reinforced by a culture that has grown cynical and distrusting. Unfortunately, those old habits and opinions die hard.

Thought leadership in this space goes back 50 years. Concepts like Thomas Kuhn’s “paradigm” (1962), Charles Handy’s “organizational culture” (1976), and Peter Senge’s “mental models” (1990) all build on the theme of the filters we use when we perceive the world around us. It seems we’ve advanced our understanding, but have moved too little to act on what we’ve learned.

The idea of “getting outside the box” was clearly spawned from this line of thinking. Far too many remain safely inside those boxes.

Here’s a key takeaway, unvarnished:

Mental filters (influenced by culture, formal education and our past life experiences) shape how we perceive the world around us, blinding us to new perspectives and blocking us from making deep connections with others.

Can we take this problem on, unlocking engagement in the virtual space? I say yes. Getting past our mental filters may be the first hurdle, but there are more. I’ve posted thoughts on the specifics of meaningful engagement over at Talent Culture.

There’s a world full of complex problems out there. Embracing broad, meaningful collaborative engagement on a much larger scale is critical if we hope to solve them.

The Problem with “Social” in Social Media (the case for ‘New Media’ and the semantics of 2.0)

The other day, I had an epiphany.

In one window, I’d been watching a series of tweets on how State CIO’s put collaborative tools at the bottom of their 2010 technology priority list, even though their top 3 strategic goals included better management of labor costs, workforce optimization, sharing of work .. in a nutshell: productivity.

In another window, I’d watched die hard SMCHAT members bemoan the boss who wouldn’t let them communicate via blogs, for fear they were wasting time. Forget the great ideas and potential innovations that were emerging.

Finally, the last straw: several high ranking execs were talking strategy, and one of them referred to the corporate adoption of SM, aka Enterprise 2.0 (#E20), as “Facebook behind the firewall.”

That’s when I snapped, so to speak.

From here out, I’m calling it facebook syndrome. You may know someone who has it too. It assumes social media is just about planning parties and swapping pictures, and it definitely doesn’t help with management buy-in.  In fact, there are two working definitions of social. One connotes entertainment, and another, the one we’re talking about for Government 2.0 (#GOV20) and E2.0 and any serious commercial application is about building new work groups; facilitating new engagement for problem-solving; driving better partnerships; enabling culture change; and, quite literally, unlocking innovation.

Let’s change the game. Let’s rally around a new name .. like “new media” perhaps? .. for commercial applications. And to sell it, let’s demonstrate a basis for measuring actual productivity gains, showcasing the people working closely together on shared problems that only recently had never met.

Watch people get excited about coming to work again.

It’s not social media that we’re chasing. It’s the networked learning organization. To get beyond images of wedding crashers, the solution language needs to reflect the mission.

Twitter Lists: What’s the Plan?

Lot’s of excitement over Twitter lists in the early stages of the game. After some research, I’m finding many are still trying to sort it all out. Here are some basic questions to help test whether lists can help you:

  1. What do I know about my friends/followers that others don’t?
  2. Would it be worthwhile (to me and/or to them) to share it?
  3. Are there topical categories of people I want to connect with that I currently can’t see?
  4. Can I identify specific actions that I’d take having created a specific list (using it as a rolodex, tracking potential clients)?
  5. Do I have time for figure this out and make the connections?

If the answer to all of these questions is “I don’t know” or “no”, then maintaining Twitter lists could lead to frustrations. The best bet is to set some objectives, remain focused (don’t try to ‘list the world’) and keep an eye on reducing redundant work with others in your circle. Then again, you may want to wait for some list management apps.

Here are some points to help simplify the options:

  1. long lists only help if they name everyone someone would want to know on a given topic. If yours is not the longest in that space, potential followers may pass you over for someone else who has the primo list.
  2. avoid personal laundry lists if you’re not going to act on them (eg., ‘people I know’). Anyone you put at position 350 on a list of 360 is not going to get seen. Would you look at someone else’s laundry list?
  3. short lists are generally more useful. Why? If they have an interesting and relevant name, they are more likely to get browsed.
  4. think about superlatives, folks that stand out (eg., “top bloggers” vs. “bloggers).
  5. following too many people? Your “All Friends” stream moving too fast? You can use lists to create a subset of people to follow, by topic, to manage how you allocate your Twitter browsing .. but for now you’ll have to surf to those links to find those tweets; the true value is in futures .. having TweetDeck (or related apps) created filter Groups by list content;
  6. communities/groups (like #SMCHAT) benefit from one master “all-in” list for everyone to follow. Consider appointing someone to maintain it, and make sure folks know where it is; rotate the role;
  7. events should follow similar thinking. Capture Twitter ID’s w/ registration. Take the time to build an accurate list, or appoint someone and let folks know who it is; events should publish speaker ID’s as a list to facilitate tweetcasting;
  8. keep in mind many will grab follows as they scroll through, not following the list; this is invisible to the list creator and negates the effect of a ‘list follow count’;
  9. .. more proof (if we needed it) that counters don’t matter;
  10. Check out Listorious; it actually supports list tagging and tag lookup; great news !! if more folks would start using it. Still pretty slim pickin’s, but it’s early;
  11. Some have said hashtags can go away, but I’m not so sure; lists associate people to topics/roles, hashtags relate tweets/links to topics. What’s really needed is ubiquitous tagging, that would help us aggregate tweets, links and people together, so we can tag at will;
  12. Remember, not everybody uses hashtags .. so relevant lists can help fill that gap.

A lot to consider .. but 2 general rules: ‘keep it simple’ and ‘keep it real’.

Lists are Twitter’s first official recognition that there may some value in helping communities form. In this case, benefit will go to those in a virtual community that act as a community vs. everyone doing their own thing.

Will be interesting to see when and where that happens.

I think folks who say “lists change everything” are actually realizing the value of a ‘filtered’ Twitter. For many, hashtags and TweetDeck search filters have played that role in part. Now we can add lists to .. the list.

I still believe Twitter changes everything, as I’ve shared in prior posts. Maybe we’re on the same page after all.

Problem Solving for Ecosystems with “EcoDNA”

If you’re following ECOSYS, you’ll know we’re moving quickly past the high-level overview stage and on to process details. Our goal: to prove that virtual collaboration can drive social innovation.

We ran our second #ecosys chat last night on Twitter; our transcripts are posted on NING .

To illustrate our approach, let me show you what virtual collaboration looks like: Jay and I (members of the ECOSYS core team) conferenced Friday to brainstorm how to convey “looping” (iteration) and successive stages in our draft 6-step collaboration process. Using SKYPE and YUGMA we did some virtual white boarding as we talked, and came up with the diagram below. To vet our thinking, the ECOSYS core team reviewed the details last night in an online chat, provided feedback, unanimously embraced the new visual, and coined the name “EcoDNA.”

While a small and early win, it is an important one: both the visual and the EcoDNA name convey our trajectory:

To achieve social innovation, we must first understand the building blocks of our social ecosystems; only then can we rearrange them in an optimal way. Consistent with the DNA metaphor, understanding and relating the building blocks of “how things work” is a fundamental first step to learning and to innovation.

Sure, EcoDNA is just a process model. For practical purposes, we’re still at the starting line, revving our engines. But it’s an example of what virtual collaboration can achieve. And for the complexity buffs, EcoDNA demonstrates our fist bit of “emergent” innovation.

ECOSYS Iterative Problem-Solving Model

ECOSYS Iterative Problem-Solving Model

discovery thread (detail)

discovery thread (detail)

implementation thread (detail)

implementation thread (detail)

[The blow-up of component parts on this diagram should help link it back the process "building blocks" in our prior posts.]

We have more housekeeping to do before moving on to addressing the big issues in healthcare and education. We’re hoping to keep most of our brainstorming sessions online, reaching a broad stakeholder base while documenting inputs in real time. We’re asking core team members to submit guest posts of their takeaways here, so we can establish a consensus (coming from diverse perspectives) of what we’re learning.

Please stop back often. We’ll have much to report. You can follow or search Twitter hashtag #ecosys for daily insights. And check out TweepML to meet and network with the core team.

Thanks for your interest. We’re excited about the potential, more so with every step.