Lot’s of interesting data and buzz about the growth of Twitter, in spite of the apparent indifference among teens and the more predictable roller coaster of Hollywood opinion.
For me, it’s refreshing, at long last, to see a technology like Twitter achieve massive adoption without ‘fad’ status. I find it reminiscent of the internet ca. 1996, it just appeared in the mass market one day and we never looked back.
Twitter is an evolution in global communications. Where else can you message the world and get answers?
It is a paradigm shift.
It is changing PR. It is clearly impacting news media, marketing & customer service.
And perhaps most important – it’s a brand new playing field for global collaboration & innovation.
We’re all early adopters, and need to keep that in mind. Folks are still learning how to tag & search (the magic sauce is effective use of the ‘hashtag’), and the word needs to keep getting around. I’m amazed that Twitter can grow like it has and still be stable .. well, most of the time. As long as Twitter can keep up with growth, I see good things ahead.
No one ever said change would be easy, especially on this scale.
Expect more bumps.
But I don’t think the habits of Hollywood stars will be the drivers on this one –