The Path to Enterprise 2.0 (a Virtual Workshop)


Look around your company. Are teams working at cross purposes? Are you seeing good ideas get sidetracked? Do organizational silos and the politics that go with them result in project delays and failures?

You’re not alone.

It’s time to engage with others tackle these challenges and identify new ways to enhance productivity in your organization. You’re invited to participate in a bi-weekly Twitter-based conversation (#e20ws), beginning Tuesday, September 29 at 8 pm ET. We’ll discuss culture, engagement, alignment and technology. And that’s just for starters.

If you need some background on Twitter chats and hashtags, you’ll find that in more detail here.

All corporate professionals are welcome, but teams that generate insights, make connections, and share ideas across the organization will get the most value. These days, that’s almost everybody. But to create some focus: think Marketing, HR, Communications/PR, Customer Service and IT.

As with any public event, you’re responsible for exercising good judgment. Here are some pointed suggestions:

  • never share proprietary information about your company;
  • unless you’re an independent consultant, avoid references to your company in your Twitter ID and profile;
  • if your ID includes corporate branding, add a disclaimer along the lines of “views shared are my own, not necessarily those of my company;”
  • if your company has a social media policy, become familiar with it before engaging in online, public conversations.

In a sense, it’s no different than a regular public conference: you’re under no obligation to speak up. What’s different, however, is that direct, real-time interaction is just a few key strokes away. To access the live chat stream, simply launch the Tweetchat application at the appointed time:

http://tweetchat.com/room/e20ws

That’s it! Now, all you have to do is show up and bring your point of view. Plan to network and learn in real time with some of the most engaging, insightful folks in industry. 20th century silos and workgroup problems have been daunting for everyone. The 21st century is already in progress. We’re saving you a seat.

Chris (@SourcePOV)

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3 thoughts on “The Path to Enterprise 2.0 (a Virtual Workshop)

  1. Wow. Right up my alley. Count me in.

    A few thoughts from the launchpad:

    I assume that “complex ecosystem” from an enterprise standpoint includes external as well as internal stakeholders. If that is the case, topics for the #e20ws conversation should include thought leadership and collaboration within a business “ecosystem” to solve common problems and seed innovative ideas. Bill Joy said it: “No matter who you are, most of the best people work for someone else.”

    Stake in the ground (see above): a good working definition of Enterprise 2.0. My equivalent is the notion of the “social business.” We’re not just seeking applications for the social web; our aim is to promote the social web as an enabler. Sounds painfully obvious now that I’ve written it down, but I think it’s important as we begin to define the paradigm. What does E20 look like as a system, with all its inputs and throughputs?

    Another stake in the ground: how does the notion of Enterprise 2.0 relate to broader social issues like the triple bottom line?

    A challenge for the #E20 community will be taking the dialogue-driven and comment-driven engagement of Twitter chat and blogs to the next level — where a community of active participants work to identify and solve concrete problems. Once again, this seems painfully obvious — but based on my (limited) experience it will be a challenge.

    You’ve taken on something very, very big. But very, very cool. I’m looking forward to the journey.

  2. Thanks for the feedback Bill, and I look forward to your ongoing insight.

    I agree, ecosystems by nature are very complex and interdependent, and businesses are no exception. In order to provide consistent context for the various scenarios, we’ll likely want to subdivide much of our conversation along lines of (a) inside firewall for employees interaction (b) outside firewall, or employees as private citizens (what can and can’t be said, guidelines, etc.) and (c) hybrid, or official correspondence using SM across the firewall, often invoked for PR, Customer Service, etc.

    We have talked about drawing some simple visual models in the social ecosystem context; I’m thinking some similar similar models might prove handy for E20 Workshop as well.

    Keep those great ideas flowing. Hope to see u for next LIVE session 10/27.

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