Most would say Enterprise 2.0 is a future state: a time when people inside corporations are connected and engaged, a world where social media has taken hold. That’s how I like to frame it. Arguably, with cynics in the majority, progress will be gated by historical inertia in business, with deep organizational silos and a crowded graveyard of failed management “silver bullets”. Without a doubt, to overcome  an industrial management culture that is over 100 years old, we face a difficult journey.

We must ask: “Can we get there from here?”

On TUES at 8 pm ET, starting 9/29, we will premiere the #e20ws workshop. This session will be highly interactive: (a.) we’re going to work to attack the challenges in corporate social media adoption, and (b.) we’re going to produce useful ideas that you can bring back to your office. We’ll run this alternate weeks, so plan for 2nd and 4th Tuesdays (follow-on sessions: 10/13, 10/27, etc.).

Here’s our agenda, to get the conversation started.

• T1. Goals, Objectives, Framing
• T2. e20 Challenges of Silo Culture.
• T3. e20 Standards, Alignment and Diversity of Thinking.
• T4. e20 Engagement (n:n).
• T5. e20 SM Technology (intro).
• T6. Next Steps.

For more background reading, check out core principles of social media, provided by #smchat.

There won’t be time in one session to complete the above agenda; we simply want to lay the ground work for future discussions. I’ve hosted other “#chat” groups, (#smchat, #ecosys) and I think you’ll find the conversations are fast-paced, insightful, and a good source for networking with thought leaders.

I hope you’ll use the opportunity to engage, learn, and network. In fact, just by being there you’ll be participating in the social media experience.

I look forward to working with you on this.

Chris Jones (@SourcePOV)
Consulting Principal, SourcePOV, Cary, NC