6 Steps to unlock Social Innovation (aka “the Process”)


Starting in August, I began to build the case for change in complex social ecosystems. My thinking? We need to give social innovators new ways to come together for problem solving, to break the evolutionary gridlock that exists in areas like education and healthcare. Prior posts in this thread introduced a framework for change, a big picture view showing how providers and stakeholders interact. In my framework write-up, I began to lay out the building blocks for structural change.

In this post I provide the details of a new collaboration process, steps to help social innovators connect, frame problems and develop solutions.

Check out the diagram below. We’re going to focus first on the “discovery” thread, as it allows us to more fully understand the many interdependent issues and solutions. The “implementation” thread is critical too, but we’ll come back to that later.

Innovation Process (#ECOSYS)

Innovation Process (#ECOSYS)

The discovery process involves 6 key steps:

  1. Scope. Create defined boundaries around issues and needed solutions. The scope must be understood by all ecosystem players, solution team members, and anyone who is tracking our progress.
  2. Diversify. Build a solution team of 10-15 members that have the ability to look at problems and alternative solutions from different perspectives (aka “cognitive diversity”);
  3. Connect. Create environment where team members can meet and interact in a productive, transparent and virtual way; for practical purposes, we’ll be using social media;
  4. Engage. Create, communicate and gain consensus on ground rules for interaction to ensure goals and roles are fully understood at the outset.
  5. Learn. This is the step where the work gets done: we discuss the problem, frame alternatives and propose solutions. This includes developing a solution language and models showing stakeholder behavior for current problems and future solutions.
  6. Checkpoint. Evaluate interim results to determine one of three follow-up actions: (a.) more work of same scope is needed; (b.) additional detailed research or inputs are required ; or (c.) it’s time for implementation.

Cynics may say “Wait, this is nothing new; we’ve tried these steps before.” Fair enough.

What’s different is the medium. Social media neutralizes political and geographic constraints, bringing talented stakeholders together as needed. Participants can volunteer (“self-select”) and determine their role (“self-organize”).

We’re going to use our weekly #ecosys chat each MON at 8pET to vet and fine tune this process. Then we’re going to spawn two pilot problem solving groups, one for education, and another for healthcare. There is no limit to how this process can be applied. All that’s required is respect for a team approach and a passion for change. We can no longer afford to wait for someone else to come up with the answers.

Are you on ready to engage? I know a few social innovators who are. Leave a comment if you’re interested in the approach, or have perspectives to share. We value your input.

There’s lots of work ahead .. it’s time to get started.

Chris (@SourcePOV)

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2 thoughts on “6 Steps to unlock Social Innovation (aka “the Process”)

  1. Pingback: Words That Matter: Wittgenstein and Senge on the Power of Language in Critical Thinking « Driving innovation in a complex world

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