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Trouble in Social Media Paradise: Is Anybody Listening?

Who is on the receiving end, if anyone?

Who is on the receiving end, if anyone?

CHARLOTTE, NC. September 2013, by 

One thing you can count on with Twitter: everyone on it has something to say.  If we didn’t, we wouldn’t be there. But there may be trouble in paradise:

Social media consultants and PR folks: look around. Many early adopters have grown fatigued, and are increasingly absent. Take a deep breath, and ask the hard question: Is anybody listening?

To me, factoring in social media’s rapid evolution, its not too soon for it to be having a mid-life crisis.  Gartner, the industry think tank on technology trends, would call it the trough of disillusionment, a predictable window of second thoughts.  Enterprise 2.0 advocate Andrew McAfee would be quick to point to technology adoption cycles that run 10 years or more. Even so, our collective excitement over social media’s breakthrough in marketing and PR is increasingly ecclipsed by a vague realization that maybe we were wrong.

Does social media matter in the scheme of things?

Let’s dig a little deeper.

Social media continues to post user gains on Twitter and new platforms like G+ and Instagram. Perhaps it’s only natural that newcomers bring the same bias to their marketing communication that they had in traditional web and broadcast media. Key word there, of course, being broadcast. It is the bane of those who seek to engage, and it’s a trend that’s clear to see in a typical Twitter stream. Even Twitter chats aren’t immune. You may find social interaction and friendly banter. But examine the content.

Do aphorisms outnumber personal perspectives?

And what do we know about our audience? Do we have one? Hopefully, we’re speaking to a community, or at least a group of loosely connected but interested stakeholders. If not, our tweets are simply flying off into thought space (and arguably, outer space) undirected and ill-focused, in hopes that somebody, anybody, might notice.

It’s time we take accountability for our messages. Ultimately, I think we’re experiencing growing pains as we learn a new way to communicate. Here are a few things we can do to put the social back in social media:

  1. Listen. It’s harder than it sounds. Watch people and hashtags that matter to you, and get into their flow. What’s being said today? Is it anything new that deserves a response?
  2. Focus your energy, responding to ideas that resonate. Many in the stream seem intent on outwitting colleagues with ever more clever tweets. Are we competing to be heard? Or adding value? Take ownership for helping with noise control.
  3. Tweet something that matters. Even if it means waiting.
  4. Tweet with personal insight. That’s what social media is about. Quotes and aphorisms can inspire, but that shouldn’t be all we have to say.
  5. Say “No” to broadcasting. Period. It’s a very 20th-century approach. It’s all TV and radio had to go on. Target your thinking, and be prepared to enage when someone responds.
  6. Use hashtags for context and relevance. If you can’t give your tweet a hashtag to associate it with a topic or audience, just maybe it’s not of value to others. Sobering? Perhaps. Hashtags help you think about your focus, and they increase the chance your tweet will reach someone who needs to hear it .. beyond the limit of your current followers .. which extends the half-life of your message.

Props to Su Wilcox for her tweet at #smchat #socialchange this week that inspired this post, as she advised: “make it clear somebody is listening”

As it happened, I was.

Are a significant number unplugged from social media?

Are a significant number unplugged from social media?

Twitter tells me I’ve tweeted over 27,000 times. I’m sure there are a few broadcast tweets in the mix. I’ll own them. But I’ll also challenge you to find them. There aren’t very many.

To me the ability to connect and engage with like minded people is the magic of Twitter, and social media in general. When I turn to Twitter, I’m focused on making an impact in specific ways, with a specific audience in mind. I’m not hashtag OCD. I’m bent on making a difference.

The alternative to broadcast? I call it “social intention” – a force that transforms broadcasting into purposeful sharing. It’s more than semantics. Two-way interaction is the core of social’s paradigm shift.

So think about it. And I mean, this time, really reflect. Go deep. I’d love to know your thoughts.

And there’s one more thing you can count on: I’m listening.

Chris aka @sourcepov

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Building Social Capital (the series): Taking on Community Engagement

Are u building Social Capital? (c) 2013 Amberwood Media Group

CHARLOTTE, NC. June 2013, by

As builders start building again and we resume the race to keep up with the 21st century, I’m compelled to ask:  how long has it been since we’ve felt truly connected with our communities?  Many I know are reporting gaps .. whether it be with their church, gym, PTA, or even the local neighborhood association.  Oh sure, we may still be there physically.  But ..

To what extent are we participating?  How many of the people around us do we actually know?  Are we in the crowd going through the motions, obsessively checking our smart phones, but not engaged?

Chances are we know the answer to that one.  Here’s another key question:

If and when we DO engage in our communities, what are our motivations?

If we answered the second question:  to “survive”,  “fit in” or “claim our rightful share” I’d argue that we’ve lost touch with what’s important.  Where once we knew our neighbors well and we knew what we stood for .. ok, I may be going back a few decades .. now it seems we find ourselves more and more isolated, cut off from the deep and nurturing social connections that humans thrive on.  Our consumer and work-saturated culture seems to have trumped our core values, and the path to a better place is less than clear.  We’re in a bit of a pickle.

A Clarion Call for Leadership.  We need a new vision, to me that’s clear.  But leadership in the societal (not using “social” here on purpose) space is tricky.  For community leadership to work, the energy must come from the rank and file .. from the inside out and the bottom up.  Seth Godin in “Tribes” builds strong arguments around the need for leadership from the inside .. getting people who are used to not leading to start leading .. sometimes, by creating spaces and situations and cultures that empower.

No small task, that.  But one that holds significant possibilities.

Why?  Because it’s an approach that can scale.

But that means some of the leaders, if not the vast majority, will be folks like you and me.  Working types.  And for many of us, leadership is not something we’re  used to.  Can we play?  I say yes.

Social Possibilities.  Communities offer a broad landscape of opportunity, really.  I’d argue that we need to invest our time and energy before we find our social systems past a point of no return.  Cynics have declared that we’re too late.  But ..

I believe we are just now starting to mobilize our thinking. We’re learning to focus our energies, and .. this is important ..  connecting people in ways that literally unlock their creative potential.

It’s time for us to stop being alone with our televisions  and to start engaging in our communities again.  The applies both offline (in real life) and online (virtual).  It’s not so hard.  We learned how to do it on the playground.  If our kids are out their having fun, taking chances, building sand castles, and making new friends, why can’t we?

When we engage in a real way, we’re building social capital .. putting together the skills, resources and networks that can help us learn, in turn helping us to help others.

As that happens, we start raising the water level of what’s possible.

Ultimately, we can change the game.

Get Started Getting Social.  This post starts a new blog series on social capital.  In coming posts we’ll take the notions apart so we can rebuild them into something that we’ll find practical and useful.  And we’ll tap some of the approaches in my book, helping us to take inventory of the barriers and enablers we’ll need to master along the way ..

I’ll post links to subsequent posts here, as well as in the sidebar Editorial Calendar.

In the meantime?  No waiting around.  Connect.  Engage.  Get social. We’ve lost ground, and some precious time.  If you have to, ask your kids how they do it !!  [ .. on that note? .. cue Angela Maiers and her Sandbox Manifesto .. ]

I hope you’ll stop back in.  We’ve got work to do.

Keeping Up with the Flow: Why Feedly Changes the Game

CHARLOTTE, NC. March 2013, by

As you may know, I’ve been exploring the flow of insights across organizations for years. It’s at the core of effective collaboration. As I’ve shared at conferencesblogs and now in softcover, more often than not, that critical flow of insight is blocked.

On the Web we have the opposite problem. Here we have the freedom to read and write any content we like. Insights can flow rapidly. But in terms of content like blog posts, it can be incredibly difficult to keep track of it all. The deluge of insight overflows the levies of our day to day attention spans.

There is  too much content, and it never stops coming.

Haw River, NC - feedly in the flow of insights

Haw River, NC – feedly in the flow (of insights)

Feedly changes the game because it recognizes the problem. It knows our time is limited. So it helps us move past the okay stuff so we can get to the good stuff. And if all the content is good? Feedly lets us quickly get to the next level, identifying the good stuff that’s most relevant. To me, that’s a game changer. Here are the Feedly features that made me sit up and take notice:

  • Rapid and seamless integration with Google Reader. Since I was already signed-in to chrome and G+, I simply had to tell Feedly to sync with Reader and it happened in a matter of minutes.
  • Rapid update of feeds. Quickly add or drop the content you want to receive. All you need is the blog URL.
  • While mobile, a “swipe” browses and/or marks posts as read. Beautifully mirroring the turn of a magazine page, we can scan headlines, drill down to read an article, or move on .. quickly.
  • Dynamic categories (for tracking relevance). This is where power surfing begins to leave paper magazines behind. With tools like Feedly we can bookmark and tag on the fly, helping us connect new ideas with our own, using categories to index what’s important to us, even as what’s important evolves.
  • Save for later. Let’s us flag posts that need another read, a share on Twitter or G+, or a response.
  • Multiple-device sync. Feedly on the browser and mobile work together.
  • Valuable content: anytime, anywhere (aka, another “win” for mobility). Where once our idle moments (elevators, subways, concert lines) were venues for checking Facebook or our Twitter feed, now we can read deep and important content on the go as well, all of it real time.

In a world where everyone pushes content, it’s time to focus on context, finding and adopting more powerful tools (like Feedly) for tracking what’s important. Who decides what’s important? Look in the mirror. With these tools in hand, it’s easier to filter and to focus, connecting related ideas with our own, unlocking opportunties for more engagement which can ultimately lead to new thinking.

For anyone that takes learning and the learning organization seriously, that’s a huge step forward. The critical feedback loop can now be closed.

Insights flow "like leaves on a river" - David Bohm

Insights flow “like leaves on a river” – David Bohm

Organizations will continue to grapple with their collaborative barriers. Often they must settle for little more than a trickle of insight. Meantime, out in the open spaces, we’re getting better at flood control.

Props to Mack Collier and crew for the Feedly tip at #blogchat.

So go ahead, blogosphere. Let the insights flow. Now, at long last, I’m ready for you.

Collaborative Learning 2013: In Search of Common Ground

In my last post on Collaborative Learning, I pondered synergies among practice areas that had traditionally been hallmarks for how we learn. Public Education quickly came to mind.  So did Higher Learning. But what about the commercial space?  Organizational Development (OD) and Knowledge Management (KM) have staked claims to learning too.  And don’t all entrepreneurs, especially in social change spaces, seek to discover ‘what is possible’?

I’ve been in at least 4 Twitter chats on this topic since that original post in December, and had a highly energized conversation every time. We’ve answered the question at a high-level:  YES, there should be synergies across practices.  The many comments on the previous post supported this, and provided numerous sources and examples from personal experience. Thank you Blake Melnick, Jon Husband, Bas Reus and Kira Campo for those contributions.

There’s something to be said about how we, as learners, can learn differently (and perhaps better) in groups with other people, as opposed to learning alone.  A solo effort might involve a book, a teacher, or a computer screen, but in all cases, the learner is generally on their own to discern the material, with only an instructor and visual content (words, pictures) to guide their learning.

Collaborative learning means learning in groups or teams, deriving deeper insights from discussion, alternative perspectives, and open dialog.

Call it social learning if you like.  That’s an interesting frame all it’s own, with important implications for social media, many of them covered in an excellent book, The New Social Learning by Tony Bingham and Marcia Conner.  In fact, by reading this blog post, you and I are using social media to connect the dots on this thinking, with the potential of further engaging in collaborative research ..

But as you will see in our framework, many more factors will influence our success, extending beyond social technology.  Areas like intention, culture, and our ability to think deeply in a variety of modes come into view.  We’re not just talking left-brain vs. right-brain here (though that enters in .. see Iain McGilchrist on RSA for a fascinating update).  We’re talking about critical thinking, empirical thinking, and design thinking, 21st Century frames from the 3 high-order Learning Dimensions in Bloom/Anderson.

From ECODNA 2009 - a discovery thread (detail)

From ECODNA 2009 – a discovery thread (detail)

In our 2/18 #CDNA chat, the group weighed-in in favor of a “spiral” path, not following rows or columns.  Is this possible?  How would be able to keep our bearings?  We’ll be discussing it at hashtag #CDNA on 2/25 at 8pET.  Watch for the transcript.

To get you thinking, the image at left is an excerpt from ECODNA, a reference framework which evolved via Twitter chat in October 2009, part of the genesis of #ECOSYS.

I hope and believe we can bring new energy on “learning to learn” in every direction possible .. the workplace, the classroom, and our daily lives.  We solve problems every day. That means we tap our ability to summon the right solution, or to call up the right set of factors to determine a new solution.  Are we successful?  Sometimes.  But I contend our ability to make sense of the 21st Century is going to be ever more difficult.  The problems are more complex and intertwined.  We will need both the rigor and depth that comes with “learning to learn” at a new level.

The commercial and education implications are significant.

In 2013 at hashtag #cdna we’re going to fill in the blanks on this framework.  At hashtag #ecosys (explained in the ECOSYS blog) we’re exploring Learning Models.

No high stakes testing or forced curricula in sight, folks.  We’re using collaboration to get to the next level of results.  Would love your thoughts as comments here or online using Twitter.  For a deeper dialog, stop by our new Collaborative Learning community at G+.

Don’t look now.  We’re learning to learn as we speak.

Learning to Learn: Can KM, OD and Education Find Synergies that Change What is Possible?

These days, the ability to achieve deep, meaningful learning seems more and more of a challenge.  Hamstrung as we are by an ever growing mountain of content, dwindling attention spans, fewer available hours of focused energy, and pressure to prove results, it’s a wonder anyone can truly learn anything anymore.

Some say we can’t, and that increasingly .. we aren’t.

Rather than piling more fuel on the pyre of discontent, I’ve begun to focus my energy on new ideas in the learning space.  For most of the last 4 years I have been reading, researching, and discussing the challenges.  Much of that has happened over at the #k12 #ecosys, where deep & insightful discussions continue.

The result?  It certainly remains a work in progress.  But I’ve begun to put increasing stock on how to drive a synthesis across professional practices that claim much of the high ground on what it means to learn:  KM, OD and Education in particular.  Here’s a discussion framework that has emerged out of these conversations.

What do I mean by these?  I’ll offer a working definition of each, in the context of “learning how to learn”:

  • KM – Knowledge management, a business practice from the 90’s that seeks to  define, capture, and reuse knowledge across an organization, helping its members to share and ultimately learn from past achievements
  • OD – Organizational development, a business discipline most commonly in HR (human resources) that seeks to increase the productive capacity of the people and teams within the organizations walls
  • Education – the immensely broad ecosystem of teaching professionals across K12, colleges and universities, deeply immersed in the art and science (mostly science) of helping our young people learn

Challenge me here. Is this a good foundation?

Assuming so, would cross-pollination of experts like this be unthinkable?  It seems daunting on the surface.  Getting experts working together is hard work, as I’ve explored throughout The DNA of Collaboration.  But to me, crossing these boundaries is precisely the challenge.  We must work together to redefine the problems in solvable ways.  It means changing the stakes so that all the generations around us .. Boomers,  X, Y, Z and beyond .. can embrace new ways to learn how to learn.

In the face of increasing pressures for results, seemingly ‘soft’ initiatives like these are often scaled back, reducing our capacity to learn and to innovate at precisely the wrong moment.

What are some of the requirements in gaining cross-disciplinary cooperation and teamwork?

  • Intention and focus – to define what it means to learn deeply, and to establish new benchmarks for what is possible and achievable
  • Cultures that evolve – fostering new levels of trust, risk-taking and collaboration, so they might earn a more venerable status: ‘cultures of learning’
  • Solution language – that help insights and ideas emerge and converge into fundamentally new possibilities
  • Releasing the flow of insight – surrendering structure to more organic and adaptive methods of exchange

Working across professional disciplines exposes visible fault lines.  Many are deeply entrenched in decades of research and practice, convinced that the only path to success is the one they learned in grad school.  For some, their deeply held convictions will need to be left by the door.

In terms of some key ideas, what might we be talking about?  Here’s just a starter list of topics, to spark the synapses ..

  • Social Capital – building skills, networks and resources to help ourselves to help others
  • Evolution of Teacher/Learner – teachers that learn; learners that teach
  • Learning Cultures – how do we foster them?
  • Weaving a Collaborative Learning Fabric – discussing 1Q13 at CDNA G+ Community
  • Self-Selection and Ownership – customization of the learning agenda
  • Motivation and Growth Mindset – removing fear of not-knowing
  • White space – exploring and exposing the creative urge
  • Social, Team & Project-based Learning – is all learning truly social?
  • Key Stakeholder Roles – including Community involvement, and the notion of Resilience
  • Open Knowledge Frameworks – via a 21st century read of Kant
  • Virtual Environments – the purposeful evolution of distance learning and e-Learning

Under the hashtag #cdna (for “collaboration DNA”) we have begun to explore what it means to learn deeply and learn together, across all the contexts described here.  To get at the issues more directly, we will use this space, related posts on the book site, and other spaces (join our CDNA G+ Community) to expand on what we mean by the practice of KM, OD and Education in the context of learning.

Change demands new thinking.  And as you likely know by now, that is the sort of discussion that  keeps me up at night.  I would love your input and ideas.

My fear is that increasing numbers will someday fail to learn how to learn.  It’s a slippery slope with serious implications.

We’ve got work to do.

KMWorld 2012 Workshop W5: Exploring the Flow of Insight, and the Future of the Learning Organization

By now you know I have lots of say about the future of KM.

I’m more excited than ever to be hosting a 3-hour workshop on TUES 10/16 at KMW12, in Washington.  It’s Pre-Conference Workshop W5, and seats are still available.  I’m on right before Dave Snowden, so perhaps you can come out to see us both.

In my last KM post, I shared my ideas on how KM might evolve.

That discussion, which became the outline of Chapter 19 in The DNA of Collaboration (now on Amazon), is also the foundation for my upcoming KMW12 Workshop.

What are the big ideas?

As I looked at how information moves in organizations, I found that it tends to get stranded more often than not.  The metaphor of a river loomed ever larger for me as I wrote. Senge cites David Bohm’s “leaves on the river” metaphor in The Fifth Discipline, and the more I reflected, the more it became a grounding concept for me.  John Hagel has contributed much re: moving from stocks to flows. And I was intrigued when Beth Noveck, former Deputy CIO at the White House, mentioned rivers in her recent TED Talk.

Potomac River, Leesburg VA

Ultimately the concept of flow is where we need to be, because it stands in stark opposition to the prevailing business paradigm, the hierarchical silo.

Flow opens the floodgates of possibility, so to speak.

We can move around barriers, choose new channels to follow, and adjust to the environment as needed. How can we make insight flow faster in organizations?  Here are some key themes:

  • Collaborative Cultures – that foster trusting behavior and learning, in all its dimensions
  • Room to Take Risk – as the path to learning (it’s ok to be wrong)
  • Framing and Messaging with Rigor – focusing on semantics and critical thinking to best define our problems and solutions  
  • Intention – as foundation for focusing our vision and the baseline for demonstrating integrity

We’ll touch on all of these themes in our workshop, and they flow (quite literally) throughout my book.  They are essential aspects of what it takes for KM to be successful. They are core enablers of learning, and central to effective collaboration.

We need to get better in all of these areas, if we hope to start solving tougher and tougher problems.

What’s most exciting of all?  When we apply our new metaphor … when we let our insights flow .. the feedback and new perspectives can be rapid and unexpected.  I’ve had this experience at #SMCHAT #ECOSYS and #CDNA.  As we begin to communicate and connect more easily, our ability to learn from our learning networks gets better. The pace of learning compounds at an accelerating rate.  It’s pretty exciting actually.

Here’s a quick look at some KMW12 W5 Highlight slides (PDF), pulled from my W5 master deck.

Again, I’d love to see you in DC at KMW12.  If you can’t make it, watch for takeaways at the event hashtag #kmw12 or at the workshop stream #w5insight.  As I say in my book, we’ve got lots to cover, and the current is strong. Let’s get started.

Chris

The Value Stream of 140c: The Why and How of Sharing Good Ideas

In NYC this week, #140conf is pulling back the covers on “meaning” in the social context.  Over at #e2conf in Boston, they’re taking a hard look at Enterprise Social, aka #e20.  It’s a unique opportunity to take a checkpoint.

What is our intention for engaging via social media?  Why are we here?

Sometimes it can feel like a very large echo chamber, but I think that’s self-inflicted. In short, we’re not focusing on the value in front of us. Here’s my take:

The value of social is linked directly with our content equity .. our ability to recognize, expand and share good ideas in the marketplace.

Sounds like a mouthful, but its easier done than said.  The best way to accomplish this in Twitter is to be focused and intentional in what we tweet about, putting thought to what we’re saying and who we’re trying to reach.  And it starts with a well designed tweet.  A powerful tweet has 5 primary elements, to drive maximum value:

  • Your opinion. This is the value add that you provide to the content. It’s the essence of social media. Without this, you’re simply passing the raw idea on “as is” without benefit of your experience.  You play a HUGE role in interpreting the content.  I think it should appear first in the tweet, for maximum impact. Often saying “YES” or “AGREE” or “+1” is enough.
  • Idea Frame (aka the Headline). What is the big idea?  Be creative.  Succinct.  Relevant.  If you’re RTing a poor headline from another source, now’s your chance to fix it.  I try to put it in quotes, so it’s clearly the main focus.
  • Link to long-form content (use a shortener, like bit.ly). There must be a link to valuable content, even if (and often especially if) it comes from someone else. It’s possible to deliver meaning in 140c, but it’s easier to deliver it in a 350-word blog or white paper, then amplify/discuss it in 140c.
  • Credits. Who is behind this great idea?  Use their Twitter-IDs.  I use “by” for the author and “via” if its a referral.
  • Context (aka the Hashtag). Without relevant connection points, the content in question lacks context. Who cares about this idea? What communities or thought streams need to know? A tweet without a hashtag has a significantly shorter half-life. This is perhaps the single most under-utilized aspect of effective #140c engagement.

And you’ve got 140-characters to do all that.  Get to work :)

As T.S.Eliot said, constraints force the mind to its maximum creativity.  All these elements matter.  This is both art and science, really.  The most valuable and meaningful tweets reflect the DNA of good ideas.

In the social space, many, many smart people are out there, and they’re eager to share their great ideas.  That means we have an almost limitless opportunity to drive/extract/expand value by participating in the exchange.  Our role in the social marketplace is about connecting on quality content and bringing it forward, enhancing it, making it better, more relevant, more useful .. and yes, #140conf folks, ultimately making our collaborations more meaningful.

I’m in the back channel for #140conf (NYC) and #e2conf (BOS) this year, but that doesn’t mean I’m not a part of the fray. If you want to discuss this further, you’ll find me at the event hashtags as well as my home collaboration tag: #cdna.

See you online.