On Cultures of Learning

Since August, I’ve been on a journey. My posts have ranged from social innovation and ecosystem reform to Enterprise 2.0, the pitfalls of traditional Knowledge Management (KM), and the first inklings of a knowledge renaissance.

Do you see common elements? What if we made an effort to foster cultures of learning throughout our social and commercial ecosystems?  If we assumed there were shared threads, what kind of tapestry could we weave?

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A Knowledge Renaissance

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At the core of such a model would be teams of people, working to understand and improve the many problems and challenges in front of them. Let’s call that process collaboration. Social media is making this a virtual experience, removing traditional geographic and political barriers. Now anyone can collaborate with virtually anyone, at little or no cost. All it takes is a commitment of time, and a sense of purpose. What would they be working towards? The stuff of paradigm shifts, really: emergent insight, knowledge, or simply a better “way of doing things”. So we’ll call the outcome by its rightful name: innovation.

Now let’s look at examples in two distinct areas:

Social context. In areas like public education and healthcare, a focus on stakeholder outcomes is gaining increasing priority. Many have grown frustrated by a current state that is broken and dysfunctional. Even now, social innovators are forming ranks to attack issues in our ecosystems.

Commercial context. Still other teams begin to work in cross-functional ways to drive new organizational models. Focus on individual contribution increases. Silos are seen as the problem. Under banners like “Enterprise 2.0” and “Social Business Design” corporate innovators are building new models for networked interaction and collaboration.

Today, social and corporate cultures rule the status quo, and are routinely identified as the most critical barrier to change. The alternative? We need to build cultures that embrace learning as a fundamental requirement, bringing open minds and critical thinking to the table.

Behind the scenes, learning and innovation are woven tightly together.

Here’s the bottom line: if it sounds ambitious, it is. But the foundational work is underway and social media has unlocked many new doors. Its work that needs our energy and our focus. Are you on board? I’d love to get your thoughts.

Imagine: A Knowledge Renaissance

Close your eyes, and imagine:

a world where education and learning are priorities, with families planting and nurturing the first critical seeds of curiosity in their children;

a place where businesses of every size and shape focus their talent on innovations that improve the human condition, less obsessed with maximizing dividends and more focused on the triple bottom line of profit, people and planet;

a time when communities are quick to form around the shared values and talents of people around them, when insights are traded as a valuable currency, and information silos are relegated to history books.

It’s one tapestry, really. Can you see the common threads? It’s all about people. In fact, relationships not only matter, they’re at the core. Collaboration is the rule, not the exception. And our cultures embrace knowledge and knowledge sharing at every level.

On Thursday 10/15 in Raleigh, I shared my perspective on a coming Knowledge Renaissance. We discussed how people can tap social processes and technologies, first to find each other, then to collaborate. We also discussed the value of learning, the positive dynamics of human interaction in communities, and the roles we can play to revive learning science.

Let’s face it. Taking on century-old paradigms won’t be easy. We’re gathering up threads for a new tapestry.

I’m pulling together the key takeaways. Meantime, thanks to everyone who came out to participate in the discussion. Stay tuned.

Twitter Gets Down to Business: Unlocking 1:n Collaboration for the Enterprise

Companies seeking to innovate want to spark collaboration, but the path is often elusive. Twitter is positioned to help change this.  It’s founders have recently started talking about opening up microblogging in the commercial space, per a recent interview w/ Biz Stone.

But first, there’s a hurdle.  Companies must start to trust employees to communicate openly on shared topics inside the firewall. In theory, that shouldn’t be so hard. It simply means employees must exercise judgment, as has always been required, deciding when email, phone or (heaven forbid) face to face meetings would be more appropriate means to share something. But because the new mode of communication is out in the open, the bar is raised. Judgment will be even more important.

Point made. I believe employees will see the value of 1:n collaboration and will step up to the plate.

When execs and IT realize the water is safe? That’s when Twitter (or micro-blogging tools like it) will start unlocking doors.

What is 1:n (or “one to many”) communication? We’ve all been buried by emails and convoluted distribution lists that would have been far better served as an “open wire” dialog or chat.  It’s the input that creates your opportunistic “oh, I didn’t know that was happening” response.  Today only Twitter can efficiently spark that electronically in real-time.

I believe Twitter and solutions like it will have an evolutionary impact on communications when they begin to take hold.

Given the chance, most want to help drive an innovative idea or solution. They seek to get their ideas in circulation. 1:n communication is the better mousetrap.

Not to sound impatient, but why wait?  Security in the corporate setting was solved long ago.  Granted, when information is going outside and across the firewall, who uses Twitter and definitions of “safe ground” for tweet content is a bit more complicated.   There have been some great posts on the ‘spectrum’ of corporate views on how to interact with the public using Twitter including Marketing, PR & Customer Service guidance.  This aspect is evolving.

But let’s not sacrifice the internal work group benefit to wait for the external Marketing & PR side to catch-up.

It’s time to get down to the business of effective 1:n corporate communication. Twitter represents a powerful new medium for more effective enterprise collaboration.

Become an advocate for change in your organization.  Help take the “social” out of Social Media by putting it to work on important business conversations.  That leg-up will give Twitter the chance to work it’s collaboration magic in the enterprise.

Start brainstorming with your colleagues, how could you leverage “1:n” communication to solve business problems?

(Thanks to a blog post by George M. Tomko with a comment by Nigel Legg, where portions of this post first appeared as a comment; you guys got me thinking on an important topic !! CJ)

KM Evolution: Prusak & Snowden Video

Thanks to Helen Nicol for surfacing a good video interview about the transition of KM from management fad to an integral part of Social Computing (aka Social Media). 

Posted with the original title “Is KM Dead?” the interview examines aspects where ‘KM as fad’ has expired but that many of its practices and core practitioners live on.  The video interview is a year old (July 2008, interviewer: Patrick Lambe)  but still timely –

Snowden is particularly insightful re: forces at work moving from highly structured, pre-codified taxonomies to the more ‘organic aspects of knowledge that model human interaction.’  KM has long struggled as a practice area, for many reasons outlined in the interview, but also for a key reason outlined in my earlier wiki post: fundamentally, the culture for collaboration has been lacking. Where that culture has been updated or transformed, KM will have the opportunity to add value.

I agree with Prusak & Snowden, the core KM concepts remain important, and are showing up frequently (even moreso, one year later) in interactions where collaboration and business problems require it.

Yes, the fad days are over.  KM promises were sometimes oversold by vendors and consultants alike. 

But KM practices are NOT dead, as the space is transforming to something broader and more dynamic. It will serve processes that are more integral to collaborative practices in a knowledge economy, what Snowden calls ‘a flex period of social and natural science’ or ‘renaissance’.

I call it ‘collaborative innovation’ – a new social media practice that we brainstorm often at #smchat.

In a fundamental way, KM advances processes and concepts that are intended to facilitate  communities of practice.  In our knowledge economy, demands for innovation and collaboration are pushing these requirements to the top.  As long as KM practioners are flexible, that is, able to operate in a dynamic mode and willing to new learn technologies, there will be a place for KM at the table. Social media is a powerful force, and KM may not get center stage.  But there are important engagement synergies in SM and KM that we can’t afford to neglect.

As always, would love to get your thoughts.