Parent Engagement: Exploring Key Roles in the K12 Ecosystem

From my experience, parents want their kids to have a great education, and most are willing to pitch in.

On a good day, it might mean helping them study for a killer algebra test. On a bad day, it’s a more thankless task: helping them reevaluate priorities, prying fingers from the high tech keypads, smartphones and controllers stashed under every pillow.

Education is a complex topic, which deserves and is getting much discussion. But as a parent, I think understanding our stake in the process is an increasingly critical conversation, one that doesn’t always get air time.

I’d like to frame the question like this:

With school districts grappling with troublesome finances and even more troublesome test scores, what roles can and should parents play in the education process?

K12 Education today functions like an ‘ecosystem’. Most of the many interdependent stakeholders (teachers, students, parents, administrators, legislators, policy makers, text book companies) work diligently, but not always in tandem. No one entity has full control of the process. Across the diverse stakeholder groups are multiple, often conflicting objectives. Each depends on the others in the food chain for the system to function, but there is little optimization taking place.

Across the education ecosystem, too often it’s become a challenge of survival.

You may have seen “Waiting for Superman” and learned that across the nation, drop out rates are accelerating. Or maybe you saw “Race to Nowhere” about the pressure schools and parents are together putting on children, and how we must reevaluate how to define success. A more extreme example is the “Parent Trigger” where states allow parent-led coalitions to takeover problem schools.

While education leaders have much to do in sorting this out, parents have an important voice. We often forget that kids acquire language, behavior, and foundational learning skills before they set foot in a public school. Approaches will vary, but parents have the first crack at making learning a priority, and must work ever harder to sustain that. Schools, in turn, must understand what the family is experiencing, to effectively participate in an open collaboration.

Let’s tee up a few discussion topics to help us get at the core challenges of Parent Engagement.

Q1. What is the ideal role of parents in the education process?

Q2. How could we, as parents, help in a meaningful way? Here are some starter ideas, to get you thinking (do these resonate?)

  1. quality time on foundational skills (especially pre-K)
  2. finding creative ways and times to teach (story, play)
  3. fostering respect for knowledge and learning
  4. focus on resilience
  5. focus on mastery (deep learning) over performance (test scores)
  6. focus on critical thinking
  7. making innovation in education a priority

Q3. Who helps parents navigate these challenges, and should schools play a role in supporting them?

Q4. Can parents and teachers find the quality time required?

Education is undergoing some much needed transformation. From multiple sources, we can see innovative schools working diligently on new approaches. But time is short. And that’s an issue on many levels.

I sense that kids today start kindergarten well behind the power curve, leaving parents with few choices and many frustrations, and often no sense of what they could be doing to help.

No silver bullets here. But that’s all the more reason for the conversation.

We’ll tee this up at our weekly #ECOSYS chat on WEDS 1/5 at 9pET. This opens our 2011 Education Topic Agenda, on our wiki, under “T1 Parent Engagement”.

As always, please share your thoughts as comments, I’d love to discuss your perspective.

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Barriers to Twitter Adoption: Unlocking a new Communication Paradigm

Some people believe, as I do, that Twitter has the power to fundamentally enhance our ability to communicate, accelerating access to both people and information. By most definitions that would make it a paradigm shift. Others, perhaps the majority, remain skeptical.

Let’s dive a bit deeper, to see what we might learn.

Twitter simplifies communication, removing barriers of time and place. Without the overhead of email, conversations can spark around the globe. Every contact can be a source of inspiration, a new collaborator, a potential customer.

Where else can you message the world and get answers?

Many have seen the potential of Twitter and are running with it. From custom news feeds to social activism, from blog promotion to chats and book clubs, from corporate promotion to a new era of participative journalism. Access to people and information appears to be accelerating.

So what’s the problem?

No issue, for the brave. On the surface, it seems easy, and it can be. If you’re able to multitask across dozens of threads. If you have unlimited free time. If you know exactly what you’re trying to accomplish during all your waking hours. Ambitious? More like impossible. Not enough caffeine in my latte for all of that. Control of the world’s information feeds is NOT the goal. Our families like to see us from time to time, and there’s this useful notion called ‘sleep’.

Still, my instincts tell me we’re leaving significant value on the table. The fundamental question for me remains:

What are the true barriers for adoption of the evolving Twitter and social media paradigms, and what can we do to unlock new levels of collaboration?

On WEDS 12/15 at 1pET, #SMCHAT will be joined by Laura Fitton, aka @Pistachio, CEO of oneforty.com and co-author of Twitter for Dummies. It’s part of her sweep of Twitter Chat’s for the TFD #BookTour. A true ‘early adopter’ herself w/ +70,000 followers, Laura has been at it longer than the rest of us. Let’s ask her to join us in brainstorming our hardest open questions:

  • Q1. Engagement. New rules include need for authenticity, clarity of intent, agreed semantics, less broadcasting & more listening. What else?
  • Q2. Influence. CW says numbers don’t matter, but marketers know eyeballs equal hits. What are dynamics of smart social network building?
  • Q3. Saturation. With so much info streaming in, Tweetdeck can barely keep up. Hashtags are imperfect. How do we manage the deluge of ideas & when is enough, enough?
  • Q4. Convergence. Apps & options keep proliferating, adding to the confusion. Should there be convergence to fewer tools, or is integration a better path?
  • Q5. Upside. Time for your crystal ball. Will twitter growth plateau, or will there be mass market adoption? What role does culture play?

The New Year is approaching. What better time reflect on the “State of the Social Network?” Let’s use the 90 minutes with Laura to good advantage. They’ll go fast.

Bring your questions and ideas, and join the conversation. It promises to be a good one. (click here at the appointed time)

Help me plan our time. Which of the topics above resonate the most for you? In which dimension(s) do the most significant barriers lie? Leave a comment, let’s discuss it.

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It Takes a Village: Insights on Culture and Community in Local Government

In prior posts, we’ve looked at the many aspects of culture that affect large organizations, including the cultural dynamics in government that play out in large state & federal agencies.

A few days ago, a reader wrote and asked: “What about local government?”

That really started me thinking. So let’s have a look.

Similarities

Government agencies share a common service mandate, regardless of scale. That means local government exists to support its citizens, and that many aspects of the overall mission would logically be the same. Examples of this: revenue collection, protection services, health & welfare, even natural resources.

There’s also a similar political dynamic. Elected officials are voted into office to provide leadership and direction to full-time administrative branches. That can lead to a philosophical divide between the elected and the civil servants, an interesting cultural rift that is unique to governmental organizations, as I covered previously.

The net result is that local governments, like their larger state & federal counterparts, will encounter challenges of silo thinking and culture clashes, often resulting in small-scale bureaucracies.

Differences

It’s the differences that really bring home some interesting new factors. The most important of these is a sense of community. I wrote on virtual community a few months back, but the ‘brick and mortar’ community – including neighborhoods, businesses, recreation areas, and the like – makes up what is typically the strong, vibrant foundation or our day-to-day experience.

In a real way, our local communities serve as the backbone of our society.

These are critical factors for any town or region to remain healthy. Where these elements are absent, as is the case in regions with long-term economic decline, the systemic problems can be overwhelming. That means local communities and their governments are vitally important to create safe, healthy places for people to live and work.

Several things come with community that can benefit the cause of local government, with opportunities to drive a more open, participative culture

  • Citizen engagement – most want to live a good, healthy lifestyle, and want their neighborhoods safe, their schools effective, their tax dollars put to good use. This bodes well for engagement, because local citizens have an immediate stake in the affairs of local government
  • Proximity – by being nearby, it is far easier to participate in local government events and elections, including hearings, council meetings, and the like. Not so with state or federal.
  • Visible results – the effect of government can be seen locally, reinforcing value in real terms

I’ll argue that an “intellectual distance” has caused state and federal government to grow more removed from their constituents. It’s a chasm that hurts relevance to the average citizen. Small wonder the feds have long embraced a “town meeting” approach, in hopes of capturing the level of engagment that normally accrues locally.

The other major delta that impacts culture in local government derives from smaller scale, with 3 immediate impacts:

  • Less-hardened silos – the walls of over-specialization become stronger (quite literally, hardened) with time and scale. Yes, local governments will exhibit turf wars and silos among departments. But because they are typically smaller scale, it should, in theory at least, be easier to begin working across them.
  • Greater impact of individuals – with smaller jurisdictions in particular (towns, small cities) it is possible for strong leaders to drive signifcant changes; this is more difficult with large-scale entrenched bureaucracy.
  • Low critical mass (smaller talent pool). Being ‘smaller’ means there is generally less expertise available locally; smaller jurisdictions may need to lean more on outside help.

What does this mean? For starters: state and federal governments should ‘think small’.

But it also means this:

Local government should be aggressive on capitalizing on the advantages that community and smaller scale afford. They enjoy unique levels of access to their constituents. Moreover, they are closer to organizational models that favor collaboration .. provided they can abandon the silos that are inherited via the notion of government as ‘bureaucracy’.

A strong message from our culture research still applies here: there are no silver bullets. Achieving change of any scale is hard, and culture is as strong a factor in local government as with the larger jurisdictions. Government must be willing to interact directly with their citizens, not hide behind the silo’d walls of bureaucracy. Being both small and local can encourage engagement, a fundamental enabler of social change.

Is it time for the resurgence of the local community? Maybe it takes a village, after all.

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The 2.0 Business Relationship: Are you investing in your network?

Social media is getting plenty of traction, but I’m still intrigued by its untapped potential, both inside the enterprise and out in open spaces.

Stubbornly, several barriers to adoption remain.

We’ve been chipping away at these hurdles here, first exploring culture in the organization, and then engagement. Those conversations have helped to surface yet another challenge: how to build valuable relationships (call them “virtual” if you must) using social media.

Let’s tee it up this way:

What are the dynamics and limits of “relationship” in a virtual world, where connections are free, global, and easily made? Can true value be achieved? And can we navigate network overload?

We’ll start with traditional business relationships, to set the stage.

Whether inside or outside of organizations, people are constantly meeting, connecting, and communicating. Results will vary. Some will pass each other by completely. Others will move closer together in their thinking and spark a collaboration, or they might hit a snag, and move further apart. It’s all in motion.

A successful organization brings a master plan to the madness. Via work groups, partnerships and/or employment relationships, an enterprise uses structure to bind together groups of people with a shared focus. There’s still that constant flux of relationships: people connecting, communicating, and learning. But if and when coordinated, good things happen, and the organization has a chance to thrive.

The impact of social media.

Our hyper-connected world accelerates and multiply’s our ability to connect with people anywhere. Boundaries of time and place are removed. Whether tweeting or blogging, the potential to meet, share and learn from others – literally around the globe – is unbounded. But there’s a catch. As you start to engage and connections start flooding in, you are soon forced to ask: Should this person be in my network? Should I reach out to them? Or will I be wasting my time?

Up front, there’s really no way to know.

I think most people that exit social media, often in frustration, do so in face of those daunting, never ending decisions. And that’s unfortunate. The possibility of each new social media connection creates a fascinating opportunity. Each connection you make brings the chance to challenge your thinking, expand your horizons, and even to change your path.

Navigating the challenges of network building

What factors will influence the chances of an online business relationship in the 2.0 space? I think it boils down to a couple of key things:

  1. Clarity of your intent. Why are you here? Are you tapping social media and building your network for a reason? Get in touch with that. Share your intentions right up front.
  2. Common ground (context). With intent on the table, establishing common ground is a matching exercise. Search engines and hashtags and communities are all ways to get connected. Believe it or not, this part is becoming easier by the day.
  3. Investing in your network (learning to “time box”). Relationships tend to benefit from ‘going deeper’ but time is increasingly precious. This is where many connections with potential fall short. Set aside an evening, a cup of coffee, a few minutes a day for network building. Put a box around the time commitment. That “time box” can be small, medium or large. Change the time allocation as needed, but make a commitment, to yourself and your network, so they’ll know what to expect.
  4. Dare to adapt. Ultimately, you may find many connections don’t align with your objectives, but don’t be too quick to filter on that. You may find new opportunities or interests by being open minded and flexible.

Sure, building a network via social media can seem overwhelming. But as the virtual world unfolds around us, it’s time to look deeper at its potential to spark new levels of collaboration. We need to think hard about what it will take to build value into our networks.

It’s easier than ever to connect with people online in the 2.0 space.

But the ultimate value – for you and for your connections – is driven by a shared willingness to focus, to set aside a little quality time on a regular basis. Even if it’s in small chunks. A tweet here. A blog comment there. One or two twitter chats. Okay, maybe three.

Are you willing to make an investment?

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Web 2.0′s “Broadcast” problem: The case for Meaningful Engagement

For the commercial web’s first decade, people communicated the old fashioned way: broadcasting their messages to anyone who would listen. It was a simple, easy extension of traditional advertising, public relations, politics and academic publishing. E-mail, also cutting edge at the time, modeled the same broadcast mentality. It was yet another easy way to lob messages to large audiences.

Prevalence of the “broadcast model” has limited people’s view of how the internet can be used to deliver messages. Many still don’t realize that the new internet (Web 2.0) offers a radically different proposition: collaborating with others via an open, multi-party exchange.

Engagement is communication at a different level

If communicating via email was passive and routine, the connections possible with engagement are active and dynamic. True engagement is more work. It requires time, energy and active listening. But the resulting flow of information brings rich rewards. Insights begin to accumulate and multiply. Ideas get validated and enhanced in several directions at once. And as the value of the idea exchange increases, personal relationships begin to form around them.

Meaningful, high-value connections like these are at the core of the Twitter chat phenomenon that’s spawned successful, ongoing communities like #smchat and #blogchat and social innovation teams like #ecosys.

And yet engagement rates among the masses remain critically low. Try to talk about social media with the average person, and you can see the resistance in their eyes, as if to say, “I know better, I’ve heard that one before, you can’t fool me.”

That makes building social teams and virtual communities much harder than it needs to be.

Why so much resistance?

I find the Web 1.0 mindset serves as a filter to the possibilities, reinforced by a culture that has grown cynical and distrusting. Unfortunately, those old habits and opinions die hard.

Thought leadership in this space goes back 50 years. Concepts like Thomas Kuhn’s “paradigm” (1962), Charles Handy’s “organizational culture” (1976), and Peter Senge’s “mental models” (1990) all build on the theme of the filters we use when we perceive the world around us. It seems we’ve advanced our understanding, but have moved too little to act on what we’ve learned.

The idea of “getting outside the box” was clearly spawned from this line of thinking. Far too many remain safely inside those boxes.

Here’s a key takeaway, unvarnished:

Mental filters (influenced by culture, formal education and our past life experiences) shape how we perceive the world around us, blinding us to new perspectives and blocking us from making deep connections with others.

Can we take this problem on, unlocking engagement in the virtual space? I say yes. Getting past our mental filters may be the first hurdle, but there are more. I’ve posted thoughts on the specifics of meaningful engagement over at Talent Culture.

There’s a world full of complex problems out there. Embracing broad, meaningful collaborative engagement on a much larger scale is critical if we hope to solve them.

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Organization Culture: Barriers to 2.0 Adoption

CARY, NC. January 2010, by

How would you define organizational culture?  I’m finding it’s an increasingly important question.

To interact and function in the digital 2.0 World (Knowledge Economy, Flat World, 21st Century: choose your paradigm), it’s become critical that leaders understand the internal dynamics of the teams they are leading. How will an organization play in the new world? How will it connect? Drive value? Compete?

An org chart might show us structure and intent, but to truly grasp how decisions are being made, we need to understand the organization’s culture – a task that’s easier said than done. Ask enough people and you might get a sense of it, but its dimensions and reach can remain elusive.

Conceptually, org culture might be framed like this:

A complex, loosely-defined amalgamation of beliefs and behaviors of a group of people that yields significant influence on what actually gets done.

Peter Drucker called the topic “amorphous” (literally, without shape) because it defies the crisp definition that most in management prefer. Personally, I think it will likely fall more in the domain of leadership, aligned with Grace Hopper’s pithy: “You manage things, but you lead people.”

Regardless of how you try to frame it or categorize it, two key questions emerge. Can culture be overtly changed? Many, especially academics, say ‘no’. But can culture be influenced? That’s a topic of some very interesting debate and the subject of this series.

I’ll concede now, I’m not an expert but I’m a practitioner and a survivor. I’ve written vision statements in attempts to shape culture, and I’ve been stymied by mandates from above that were rendered impossible by the forces of culture. At one time or another, we’ve all worn cultural handcuffs.

Series Framing. In the weeks ahead, I’ll post on the many aspects of culture using this outline.

  1. Org Culture: Dimensions. (ref: Schein) 1/25/10
  2. Org Culture: 4 Structural Forces. (ref: Handy) 3/02/10
  3. Org Culture and Complexity: Useful Patterns. (ref: HSDI: Eoyang, Halladay, Nations) 3/20/10
  4. Culture Change in Government. (ref: Eggers/O’Leary and B.Noveck) 3/21/10
  5. Org Culture: Interventions. (ref: Kotter) 4/10/10
  6. It Takes a Village: Insights on Culture and Community in Local Government 9/10/10
  7. Collaborative Culture: Insights from Peter Senge 1/11/11
  8. in response to Tara Hunt post started 11/17/12

I’ve touched base with colleagues in OD, KM & GOV2.0. Several are planning to post insights via comments.

This will be collaboration from the outset.

Barriers to 2.0. Getting at culture has been on my mind since 1989. At the time, a few short years out of college, I recall rifling through Rosabeth Kanter’s classic Change Masters, hoping to unpack my first run-in with hierarchy, silos and cultures of control.

I asked, “Isn’t there a better way?”

Ah, the innocence of youth.

In the years since, I’ve tried to follow Kanter’s advice. Sometimes my interventions, at once brave and naive, have actually worked. But 20 years later, I’m still in chorus with my colleagues, still reciting that same old question.

The Trouble with Silos. As we’ll see in coming posts, silo thinking and cultures that favor stability work against the innovative forces of “2.0”. Innovation is being held hostage on an increasing number of fronts. Silo’s are designed for specialists, driving to standards and removing variance. That often means collaborative behaviors are counter-culture.

It’s a challenge of immense proportions. Let’s try to find some answers.

Starting 2010 with a Bias for Action

It’s the New Year, and there’s no time like the present to embrace all the things we spent 2009 talking about. Trouble is, there was lots of talk in 2009. Talk full of buzz words. Some claim that we’ve begun talking in circles. Maybe so. But in the process, we’ve laid an important foundation.

Look at it like this:

Meaningful, sustainable change starts with an informed conversation. Together, it’s easier to frame the future, to find the best path forward.

In 2009, via blogs and chats, we began to frame that future.

In many ways, 2009 had to happen. It’s not entirely clear how, but we survived it. We realigned our cost structures, built our networks, and learned how to interact using social media.

Now, with scarcely time for a breath, the hard work begins anew. Let’s start 2010 with a clear mindset. Here are four key themes, resolutions to guide our collaboration efforts:

  1. Bias for action. The key step in breaking the talk cycle.
  2. Bias for engagement. Moving away from the Web 1.0 broadcast model of communicating, toward a more valuable 1:1 exchange that builds relationships.
  3. Bias for learning and discovery. I’ve posted on the need for a learning culture, not only increased higher priority for education, but renewed focus on critical thinking and semantic clarity. If we succeed, the prize is a knowledge renaissance.
  4. Bias for change. None of the above will matter if we continue to cling to the past. Our risk-averse cultures are often biased to resist change. To move forward, we need to embrace it.

What does action-oriented collaboration look like? Here are some case studies in virtual community that seek to use engagement and discovery to drive new solutions:

  1. Look for some immediate changes at #smchat. Building on insights from 2009, we’re brainstorming how we can drive even more value for members. Thought leadership and emergent insight have been the core of our value stream. How can we leverage that?
  2. We’re at an inflection point for exciting things w/ #ecosys, our pilot project on public engagement to drive social innovation.
  3. Take a look at what’s happening at govloop. Over 20,000 voices from across government are self-organizing. Ideas are everywhere.

Let me know if you know of others.

2010 will be a time of culture change and new paradigms. We don’t have much choice. So strap in and hold on. We’ve got some work to do.