As election 2010 winds down at the polls, analysts on all the networks are scurrying to forecast results, identify trends, and discuss what it all means.
It’s difficult not to speculate: is social media playing a role in 2010?
SM gained considerable attention in Obama’s successful 2008 Presidential bid, in much the same way that television made a big splash in politics in 1960. Any communication channel that reaches the masses in new ways almost certainly has some impact, potentially even changing the rules. And the general consensus is that the impact extends beyond the U.S. to other corners of the globe.
With that said, what is the nature of the impact? Is it lasting, or a flash in pan?
On WEDS 11/3 at 1pET, #SMCHAT will explore these questions with some rigor, to get at the underlying dynamics. We will discuss the nature of SM impact to date and ask ourselves what may happen in the future.
By way of framing, here are the questions for our next live chat:
- To what degree can campaigns expect to reach additional and/or undecided voters?
- Can the younger demographics of Facebook drive material differences in election results?
- Realistically, can voters be swayed by sites, blog posts or tweets?
- Do non-profits share a politician’s goals of fund-raising, community building and focused messaging? (looking for synergies, lessons learned)
- As Government 2.0 and the Open Government initiatives move to reshape government collaboration and accountability, will there be a ‘pull through’ effect that drives more online, interactive campaign strategies?
- Will voter engagement via SM be a long-term game changer for politics?
If you have opinions, insight or additional questions, please post that here, or on Twitter. You can join the live conversation using Tweetchat at the appointed hour.
As always, I’d love to know your thoughts and have the chance to discuss them.
Hope to see you at #SMCHAT.